Related Clues:
- Promotional arrangement
- Marketing ploy, and a hint to this puzzle's theme
- Promotional gimmick
- Marketing strategy
- Advertising gimmick
- Promotional scheme
- Marketing gimmick
- Publicity device
- Promotional connection
- Become pals with
- Act as pal to, help
- Become mates with
- Take on as a pal
- Act as pal to, help out
- This will coordinate as the sties have, perhaps