Related Clues:

• Store sign
• Mall come-on
• Two-for-one deal, say
• Golf tourney
• Start shooting
• Telemarketer's aim
• Register transaction
• Word with house or shop
• Reward for good pitching?
• Make the first move
• Bid one club, e.g.
• Pitcher's success
• Emporium event
• Enticing word on a sign
• Crack, as a book