Related Clues:

• Company that recalled 'Active Maturity with Beef in Gravy' in 2007
• Iams rival
• Dog Chow alternative
• Pet aisle brand
• Pedigree alternative
• Rover's sustenance
• 'Generations of healthy, happy pets' sloganeer
• Lab's brand
• Brand with a paw print in its logo
• Iams alternative
• Chow chow chow, perhaps
• Bowser's bowlful, perhaps
• It's ''For the Real Meat Lover in the Family!''
• Prime Cuts in Gravy pet food brand
• Meal-in-a-can brand