Related Clues:

• Pre-event buzz
• Promotion
• Lots of talk
• Aggressively promote
• Promote assertively
• Promote in a big way
• Advertise greatly
• Promote and then some
• Advertise big-time
• Wield the whip
• Advertise bombastically
• Beat with a stick
• Exaggerated fanfare
• Some hot air
• Oversell