Related Clues:

• Marketers' 'language'
• Jargon with lots of bold claims
• 'Operators are standing by' and 'Call now!,' e.g
• Marketing lingo
• 'Friendly staff' or 'For a limited time only'
• 'But wait, there's more!,' e.g
• 'E-Z' or 'xtra'
• Talk about what to buy?
• "Lo-cal" or "lite," e.g