Related Clues:

• It makes them feel good not to sound sharp over the rest of them
• It's more than flat to the South in a complimentary way
• It is complimentary for the rest to follow the start of 10 across
• Comparatively like 8 across with praise
• The South may perhaps be less inflated, but this blows it up
• Praises insincerely
• Plays to another's vanity