Related Clues:

• What yes men do
• See eye-to-eye
• Promotional arrangement
• Marketing ploy, and a hint to this puzzle's theme
• Have a meeting of the minds
• Say "Ditto"
• Poll answer choice
• Promotional gimmick
• Marketing strategy
• Avoid a strike, e.g.
• Advertising gimmick
• What verbs and nouns should do
• Promotional scheme
• Think so as well
• What double-checked totals should do