Related Clues:

• Alternative to Genuine Draft
• Less filling, to an adman
• Diet, in adspeak
• 'Less filling' brand
• Word for losers?
• Miller ___
• Low-cal, in ads
• Cigarette label word
• Low-calorie, in ad-speak
• Low-cal, on a label
• Coors or Labatts follower
• Word on some diet foods
• Diet brand word
• Not as rich, commercially
• ''For dieters'' descriptor