Related Clues:
- Slogan encapsulating self-image
- Catchy phrase in advertisement etc
- Adage (found in a cracker?)
- Memorable advertising phrase
- Guiding adage
- Phrase on a coat of arms
- 'A diamond is forever,' e.g
- The 1973 Mets' "Ya Gotta Believe!," e.g
- Catchcry, slogan
- "Eureka," to California
- Work hard to get a new motto
- Favorite saying
- Scouts' ''Be Prepared,'' for one
- Maxwell House's "Good to the last drop," e.g
- Every state has one