Related Clues:
- Campaign encapsulation
- 'Swifter, Higher, Stronger,' e.g.
- Seal inscription
- License plate feature, perhaps
- Maxim to live by
- Advertising catchphrase
- Words often etched in stone
- ''Semper Fi,'' for one
- Seal text
- Ad motto
- "Live Free or Die," for New Hampshire
- "Be prepared," for one
- E pluribus unum, for one
- Ad catchphrase
- ''We try harder,'' e.g.