Related Clues:

• Cookoff dish
• Iams rival
• Cookoff specialty
• Dog Chow alternative
• Pedigree alternative
• Rover's sustenance
• Spicy dish
• 'Generations of healthy, happy pets' sloganeer
• Lab's brand
• Iams alternative
• Five-alarm food
• Chow chow chow, perhaps
• Bowser's bowlful, perhaps
• It's ''For the Real Meat Lover in the Family!''
• Prime Cuts in Gravy pet food brand