Possible Clues:

• Gaining nothing from turning snippet of film into porn
• Can't say this about money-makers ¿ they're not supposed to make money!
• Type of organization
• Charitable organization, often
• Amateur in good shape as mercenary? Just the opposite
• Uncommercial person that's not forward-looking, we hear?
• Unremunerative amateur match
• Charity, typically
• Perhaps amateur match for charity
• Organisation designed not to yield benefit or gain