Possible Clues:

• Brochures, pamphlets
• Circulars
• Pamphlets giving information, often to advertise
• Fliers like trees in winter (sunless, but retaining temperature)
• Ads, perhaps
• Fliers
• One of Holly's rentals circulated by publicist door-to-door
• Maybe handouts in sale felt silly
• Printed sheets
• Little flyers