Possible Clues:

• Chap who's mean about Pierre, say, as inappropriate name
• It's not entitled to be right though mean about the mon up there
• Inappropriate name
• Half protested I'm standing for the wrong title
• Calling a bankrupt Mr Monies, perhaps?
• Wrong name or term
• What something shouldn't be called
• Skinflint has no money? That's the wrong description
• Inapt term actor used to cover errant son
• Unsuitable designation