Possible Clues:

• Company org.
• American military grp
• All-American Bowl sponsor
• Concern for Sec. Rumsfeld
• G.I. Joe's group
• "Be all that you can be" sloganeer, briefly
• Service with a significant recruiting presence at American high schools
• Company man's grp.?
• G.I.'s group
• G.I.'s org.