Possible Clues:

• Trident alternative
• Gum with Ice and Fire varieties
• Breath-freshening brand
• Chewing gum brand
• ''Brush your breath'' sloganeer (c. 1980)
• Trident competitor
• Gum with an Arctic Chill flavor
• Breath-freshening gum
• Gum that comes in Fire and Ice varieties
• Orbit alternative