Possible Clues:

• Fruit and veg seller
• Shopkeeper
• Naïve, more obese-sounding tradesman
• Where runners may be prepared for traditional custom
• Wanted: inexperienced supermarket owner
• Purveyor who is environmentally aware?
• Shopkeeper a shade coarser in speech
• Muslim month of fasting
• Dealer in fruit and vegetables
• Seller of fruit and veg