Possible Clues:

• Information technology firm involved in sadomasochism produced television comedy
• "Cheers," for one
• 'Cheers,' for one
• TV series
• Prime-time staple
• Half-hour show, often
• Humorous situation drama, in short
• '30 Rock' or '3rd Rock From the Sun'
• ''Cheers'' or ''Friends''
• It's peculiar to mock most of Rising television series