Possible Clues:

• Sta-___ fabric softener
• Sta-__: fabric softener
• Buf-__: facial sponge brand
• Sta-___ (old fabric softener brand)
• Sta-___ (fabric softener brand)
• Sta- -- (fabric softener)
• Sta- --- (Downy competitor)
• Sta- -- (fabric softener brand)