Possible Clues:

• Tell story - change ending?
• Narrate or sell to public
• No hole over the sail, by the sound of it, to put on the end again, perhaps
• Sale of goods to customers
• High street selling
• Returned afterwards (about one) for the sale
• This trade sells to the general public
• The sort of business one might do with three blind mice
• Report to do with extremity
• That's not the whole of the sale; it's just about the end of it