Possible Clues:

• Snobs
• Those backing winners, some stepping over to collect first
• Snobbish sorts
• They think they're special
• Hoi polloi scorners
• They believe in ruling classes
• Nose-in-the-air types
• Snobs inserting it in computer catalogues?
• The believe in rule by those with superior intellect etc.
• Snobby types