Possible Clues:

• Season opener, say
• One instalment of the pie's poem
• Part of a broadcast serial, say
• Part of serial is appearing after record and poem
• Half-hour telecast, often
• It just happens that that's how bits of pies get to be poetic
• Perhaps the broken pie's poetry is part of the series
• Pilot, for one
• Passage in English poem, one in added section
• In the event this may be just a bit of cereal, by the sound of it