Possible Clues:

• New York City parade sponsor
• Thanksgiving Day Parade name
• Big Apple store
• Noted parade sponsor
• Sponsor of the parade in which the balloon characters debuted
• The Loop's Marshall Field's, now
• 'Miracle on 34th Street' name
• Sponsor of an annual New York parade
• Store featured in 'Miracle on 34th Street'
• Store that uses a star for its apostrophe