Possible Clues:

• Big week in TV
• Takes every game in a series
• Giving small cries as they clean the chimneys
• The South is crying while it's having a brush like this
• Vital ratings period
• Cry for work in the funnels in the ship
• TV rating period
• Wins four out of four
• 'Snow!' one cries as one brushes it away
• Clean with a broom