Possible Clues:

• Not the true way to run over the ale
• Might you learn from this? Actually, no
• 'E is to be found in such a imaginary, lunar way
• Illusory, not actual
• Might you get to learn this? In actual fact, no (6)
• "I don't believe my eyes!"
• Other-worldly
• Virtual, perhaps
• How Mr Scruff likes to keep it
• You shortly learn that it's all fiction