Possible Clues:

• 'Precision Crafted Performance' sloganeer
• Maker of the MDX, NSX and TLX
• “Precision Crafted Performance” brand
• Luxury Japanese auto
• Honda make
• First Japanese luxury car brand
• The names of most of its models end in 'X'
• MDX and RDX manufacturer
• High-end Honda brand
• Upscale Honda brand