Possible Clues:

• Brand that's universally liked?
• Snack brand giant
• 'The joy of eating' brand
• Corporation that owns Ball Park hot dogs and Wonderbra
• Maker of Perfect Pairings pies
• Company that owns the brands Playtex, Kiwi and Hillshire Farm
• Chicago-based food giant
• Name in sweets
• Parent company of Jimmy Dean and Wonderbra
• Hillshire Farm owner