Possible Clues:

• Of interest to the media
• Topical story, when released, about whiskey
• Reportable
• Fit for a big write-up, say
• Modern society is deserving of the journalists' interest
• Warranting a wider audience
• Important fresh arguments should be backed: the reader’s old-fashioned!
• Modern school is deserving of the journalists' interest
• Sufficiently interesting for the media
• Modern dignitary embracing society of interest to public