Possible Clues:

• 'Waste not, want not,' e.g.
• "Nothing ventured, nothing gained," for one
• Proverb, saw
• 'Honey catches more flies than vinegar,' e.g
• Saw Lady Macbeth's poor cat mentioned here?
• ''Look before you leap,'' e.g
• True proverb or saying
• Saw this as a time for advertisement
• Condensed but memorable saying
• ''Penny-wise, pound-foolish,'' e.g.