Possible Clues:

• Attention-grabbing manoeuvre
• Action whose long-term benefit is doubtful
• Bit of ingenuity
• A Rolling Stone introduces himself after good trick
• Attention-seeking stratagem
• Clever device to attract attention
• Any clever maneuver
• PR stunt?
• Stunt - Russian fighter set up with The Irishman
• Artifice, clever stratagem