Possible Clues:

• Whom you might ask to turn off the lights, nowadays
• Amazon Echo voice
• Echo’s voice
• If you ask her to make you a sandwich, she'll say "OK, you're a sandwich"
• Apple : Siri :: Amazon : __
• Assistant used on-line articles about classical law
• "This is so sad, ___ play Despacito" (meme)
• After beer, kiss a helper for computer users
• Name said to activate an Amazon gadget
• Speaker of the house?