Possible Clues:

• Advertiser's promotion
• Book, etc, linked to film, TV show
• Asian reportedly favoured book in promotion?
• Product based on e.g. a film or series
• Associated programme that's canned?
• Association football match at home
• Promotional arrangement
• Aran islander nominally gets return of mail
• 'Does this fit at the rate of knots? (3,2)'
• Marketing strategy