Possible Clues:

• Reinvented self-image
• “Brand ___” (1969 Dusty Springfield song)
• 'It's a ___' ('I've changed')
• Self-description after a makeover
• Self-description after a major lifestyle change
• Post-transformation self
• "It's the ___" ("I've changed")
• 'A Brand ___' (Dusty Springfield song)
• Person after a lifestyle change, self-descriptively